Brems & Co. was founded in 2014 by Martin Brems, who brings strategic marketing leadership experience from LEGO, Netcompany and Nørgård Mikkelsen Reklamebureau.

In October 2026, Brems & Co. was recognised with the prestigious Børsen Gazelle 2026 award, celebrating the company's strong growth and business performance.

We work as an external strategic advisors and facilitators for leadership teams and boards — leading strategy and branding projects, strategy days, leadership workshops and 1:1 executive sparring.

Børsen Gazelle 2026

In October 2026, Brems & Co. was named a Børsen Gazelle — joining an exclusive group representing less than 1% of Danish companies.

We are incredibly proud of this recognition and the journey that brought us here.

And of course, none of this would have been possible without our valued clients, talented colleagues and trusted partners.

What we do

Set strategic direction

We help B2B companies define a clear and focused path for growth by combining AI-enhanced analysis with customer, market and business insight. Through structured analysis and strategic choices, we create a strong foundation for better decisions and sharper execution..

Strengthen market position

We help companies identify what makes them relevant, different and valuable in the market. By clarifying target groups, buying drivers and competitive strengths, we define a position that makes it easier for customers to understand and choose them.

Build sharper value propositions

We help companies turn strategy and positioning into clear value propositions, commercial concepts and messaging that support sales, marketing and growth. The result is a stronger link between what the company does, what customers need and why they should choose it.

SELECTED WORK

We don’t do ordinary

FENRIS

Strategy, positioning and concept for a new high-end premium Nordic bike brand — including naming, value proposition and market launch.

Visit fenris.dk

Borch Advokater

Strategy, positioning and identity for an ambitious local law firm in growth.

Visit borch-advokater.dk

CCIT

Strategy, positioning and brand architecture for a fast-growing IT consultancy who wants to be European market leader.

Customers 1st

Positioning, naming and value proposition for a leading retail management SaaS platform with 65% growth the first year after launch.

Visit c1st.com

FOMO

Strategic positioning and identity for an ambitious local insurance company

Visit fomo.dk

Umbraco

Customer insight and growth strategy for Umbraco Cloud with 200% growth within 2 years

Toyota Material Handling Denmark & Spain

Customer insight and sales strategy for Autonomous Guided Vehicles (AGV)

Waterrower ⏐ NOHRD

Market insight, positioning and concept for sustainable growth in Northern Europe

Visit waterrower.dk

Toyota Material Handling Denmark

International strategic case story focused on people, value and business impact

Read case

Strategitrappen® is Brems & Co.’s strategic process, developed and refined by Martin Brems through more than 150 strategic projects.

Today, it is strengthened by BREMSAI™ — combining AI-powered analysis with proven strategic methods and human judgement.

‍Through strategic advice and facilitation, it helps leadership teams and boards move from complexity to clear strategic choices, stronger positioning and shared direction.

The process creates:

• Strategic clarity – a shared understanding of where to play and how to win
• Real differentiation – a clearer view of what makes the company distinct
• Commercial direction – a practical foundation for decisions and growth
• Leadership alignment – shared priorities, direction and commitment

We set the direction

STRATEGY

It's all about Understanding

Customer, Culture & Market Insights
Strategic Goals & Ambitions
Purpose, Vision, Mission & Values
Growth Priorities
Strategic Choices

We sharpen your position

POSITIONING

It's all about Simplifying

Target Groups
Market Position
Competitive Differentiation
Category & Context
Positioning Platform
Messaging Principles

We clarify your customer value

VALUE PROPOSITION

It's all about Clarifying

Customer Needs & Buying Drivers
Value Proposition
Commercial Concept
Proof Points & Sales Narrative
Go-to-Market Priorities

StrategITRAPPEN®

Long-term partnership

We think beyond the next workshop or project. We invest in the relationship, the context and the decisions that create lasting impact.

Chemistry and shared values

Strong strategy starts with trust. We work best with ambitious people who value openness, honesty and constructive challenge.

External perspective. Strong facilitation.

We bring fresh perspective, structure complex discussions and help leadership teams turn debate into clarity, alignment and decisions.

Challenging the status quo

We question assumptions, challenge conventional thinking and push for sharper choices. Always constructive. Never complacent.

We don’t do ordinary

We have doubled our overall revenue, and Umbraco Cloud has seen a 200% increase in turnover. My highest recommendations.

Kim Sneum Madsen

CEO, Umbraco

After the first year of working with Brems & Co., we’ve achieved over 60% growth and a significant doubling of the number of licenses sold. My highest recommendations.

Ole K. Neckelman

CCO & Co-founder, TriVision

The collaboration with Brems & Co. on our rebranding has been incredibly good and professional. We achieved 65% growth within 8 months. My strongest recommendations.

Brian Jakobsen

CEO & Partner, Customers 1st

The team at Brems & Co. is highly skilled and has brought great energy to strengthening our brand. A 200% growth over three years says it all. My highest recommendations.

Mikael Nordgren

CEO & Partner, Novataris

"Brems & Co. has shown a unique ability to create innovative strategies and communication concepts, resulting in 25% growth. My highest recommendations."

Frank Max Laursen

CEO, Micro Technic

"Martin led a professionally grounded and motivating strategy process that strengthened our commercial efforts. The process created strong engagement across the team and lasting improvements. My strongest recommendations."

Helge Munk

Chairman & Investor, Copenhagen Trackers

References

We help ambitious brands define where to play and how to win.